Gongtai is a passionate researcher in Digital Innovation (as defined by Yoo, Henfridsson, and Lyytinen 2010). He earned his PhD at Warwick Business School, University of Warwick, United Kingdom. His research focuses on the fundamental rethinking and redesign of traditional products, services, and business models with digital technologies such as the Internet of things, mixed reality, artificial intelligence, blockchain, and software platforms.
Gongtai is an academic member of the Association for Information Systems, Product Development and Management Association, and Academy of Management (OCIS & TIM). His research is published in proceedings of flagship IS conferences. His two ICIS 2020 papers won the awards of Best Short Paper in conference and Best Short Paper in track. He also has a completed research paper listed among the four 2016 ECIS Best Paper Award Runners-Up. He served as an Associate Editor for ICIS 2020 and regularly reviews for top IS journals and conferences.
(Studying mixed reality-based modelling for 3D printing at Keio Uni in 2010)
(Studying applied machine learning in 2021)