Gongtai is a passionate researcher in Digital Innovation (Yoo, Henfridsson, and Lyytinen 2010). He is an Assistant Professor at the Smith School of Business, Queen’s University. He earned his PhD at Warwick Business School in the United Kingdom. He also completed a Master of System Engineering in Japan and a Bachelor of Management in China. He is an academic member of the Association for Information Systems, Product Development and Management Association, and Academy of Management.
Gongtai’s research is from a perspective that combines Clayton Christensen’s disruptive innovation and Roberto Verganti’s design-driven innovation. The overarching research question is how firms transform industries through fundamentally rethinking and strategically redesigning traditional products/services/businesses with emerging digital technologies, such as IoT, mixed reality, AI, and blockchain. His research has been published in MIS Quarterly, and the Journal of Product Innovation Management and proceedings of flagship IS conferences. He has two ICIS papers awarded Best Short Paper at the Conference and Best Short Paper in Track, respectively. He also has an ECIS paper nominated for the Best Paper Award at the Conference. He is also passionate about and has experience teaching digital technology-driven business innovation and research methods. Prior to his academic career, he worked as a system engineer in the IT industry.
(Studying mixed reality-based modeling for 3D printing at Keio University in 2010)