Gongtai is a postdoctoral researcher at UQ Business School, University of Queensland, Australia. His current research project is on digital healthcare transformation in the healthcare sector. He earned his PhD at Warwick Business School, University of Warwick, United Kingdom. His research focuses on the transformation of traditional products, services, and business models with digital technologies such as the Internet of things, mixed reality, artificial intelligence, blockchain, and software platforms.
Gongtai is an academic member of the Association for Information Systems (AIS) and Product Development and Management Association (PDMA). His research is published in proceedings of flagship IS conferences. His two ICIS 2020 papers won the Best Short Paper Award and Best Short Paper in track. He also has a complete paper listed among the four 2016 ECIS Best Paper Award Runners-Up. He served as an Associate Editor for ICIS 2020 and regularly reviews for top IS journals and conferences.
(Studying mixed reality-based modelling for 3D printing at Keio Uni in 2010)
(Self-studying applied machine learning in 2021)