European Journal of Information Systems
Designing for Emergent Use Recombinations: A Conceptual Framework for Value Capture from Connectable Products
Not every connectable product needs to become a platform to capture value.
Digital innovation
Gongtai Wang.
Associate Professor
Warwick Business School, University of Warwick
Overarching Research Interest:
Creatively rethinking and strategically redesigning traditional businesses using emerging digital technologies such as AI, blockchain, the metaverse, and IoT.
Digital innovation
Select a perspective to reveal research concepts.
Concepts & source papers
- Digital mesh
- Everyday Metaverse
- Technological fluidization
- Connectable products
- Processual architecture
- Generative use
- Spatiotemporal synchrony
- Design correspondence
- Attentive association
- Non-hierarchical interoperability
- Combinatorial representational practice
- Frame taking
- Frame merging
Research published in
MIS QuarterlyJournal of Management Information SystemsJournal of Product Innovation ManagementEuropean Journal of Information Systems
Research & ideas for practice
Selected Publications
Journal of Management Information Systems
Everyday Metaverse: The Metaverse as an Integral Part of Everyday Life
The metaverse can follow the flow of everyday life instead of drawing people away from it.
Smith Business Insight
It’s Time for a Sober View of AI
AI bias begins before a model is deployed. The article proposes design forensics and cultural change to examine the decisions that shape AI.
MIS Quarterly
Product Meaning in Digital Product Innovation
Digital product innovation needs both a loop that makes meaning coherent and a loop that opens it to change.
Journal of Product Innovation Management
Digital Reframing: The Design Thinking of Redesigning Traditional Products into Innovative Digital Products
Reusing existing technology can change what product a firm thinks it is designing.
Research & collaboration
Let’s talk about
digital innovation.
For research collaboration, editorial enquiries, and speaking invitations.
gongtai.wang.2@wbs.ac.uk